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Mentioned in this Article:
The New York Daily News

Matthew Modine Makes Video To Help Sell Chelsea Apartment

When many actors list their home, they try to do it under the radar or let the news leak out through the press to drum up a little publicity. But Matthew Modine recently went the extra mile to sell his Chelsea condo at 420 W. 25th St. - he provided the voice over in the Halstead marketing video to sell the duplex loft condo - and makes a surprise appearance at the end.

"Everybody does the property videos, and they are usually pretty stale," said Halstead senior vice president Mark D. Friedman, who has the listing and is also friends with Modine. "I said [TOMODINE]'Let's do something a little funny, a little quirky and get some attention.'"

In the video, Modine and Friedman, who also does voice-over work in addition to working in real estate, virtually walk prospective buyers through the 1,668 square foot property, which is currently configured to have two bedrooms, but one could be converted to a recreation room or office. Modine and Friedman point out highlights of the building, including a large shared roof deck, a communal Zen garden that was Modine's brainchild, and the screening room where you could watch "Full Metal Jacket" or "Batman: The Dark Knight Rises" - movies that Modine has acted in.

After viewers see beauty shots of the custom-made all glass kitchen, the Nordic ash hardwood floors and the private garden, Modine pops in to joke that he's going to run to nearby Madison Square Garden to "watch some New York Knickerbockers."

"He's just a lot of fun," Friedman said. "A lot of celebrities or actors think they are above it all, so they want it to be a quiet listing … We thought, let's be a bit irreverent. It's just an apartment."

Friedman said the video has drawn attention from real estate blogs and led to several showings. He hopes an offer comes soon. Interested? It's listed for $2.29 million.

Friday, October 05, 2012